The Chicago Cubs beating the Cleveland Indians in Game 7 in extra innings to win their first World Series in 108 years had just about everything long-suffering Cubs fans could want.
If there was one piece missing in the Cubs’ historic journey to the title, however, it was the team’s longtime announcer Harry Caray, who died in 1998.
The good folks at Budweiser fixed this, inserting Caray’s audio to make it sound as if he was calling the Cubs’ final out in this ad, to emotional and chill-inducing effect:
According to WGN, the beer company worked with the Caray family estate to obtain the sportscaster’s voice and combine it with the Game 7 footage and Chicago fans’ ensuing celebration.
The ad ends simply with, “Harry, they did it.”